BRAND AMBASSADORS

Rocky
An obedient, loyal servant
His master’s voice
Rocky, driver cum sweeper
Also the errand boy
Rocky, the driver of
A celebrity master
Rocky, a proud man.
Wakes up in the
wee hours of the morning
Sweeps the rooms and
Premises
Plastics, decayed
Food, remnants of meat and fish
All wastes filled in a sack
Carries it to the car
And places it in the dickeys
Enter the car, press the ignition key
Car passes the gate
Down to the streets
Reaches the destination
in time, the world around
Still drowsing
Hence no wordy duels
Throws the weight into
Road-side, looks left right and front
Return journey to
the celebrity’s house
In the nights, rocky
Watches the miniscreen
Watches Master, the brand ambassador
In white clothes
An array of whites behind
Counsels the viewers
Make our state pollution free
Let’s work unitedly and make the surroundings clean
Rocky amusingly watches master’s body language
Rocky on watching
His master’s performance
Feels proud
Recalls the early morning exercise sacks full of waists
Dumped them on the roadside
Suppresses his laughter
My master, the celebrity
As brand ambassador
Appears in the mini-screens
In various forms
Variety of costumes,
He sports on each occasion
Master always prefers
Colourful, glittering clothes
When you are in Rome
Be a Roman, an adage prevalent among all
Sometimes in full khadi
And its dignity, he preaches its sacredness each day.
Gandhi must be turning in his grave several times a day
After sunset celebrity appears in new uniform
“Save energy, save power
Please switch off your
Lights in the peak hours.
Celebrity, always prefers
Air-conditioned rooms
Sits there, relaxes there,
Sleeps there.
Another matter
A celebrity can always be like that
Brand-ambassador is a brand ambassador
Rewards he gets from
The advertising firms
But celebrity is not a Gandhian need not be a Gandhian
Whatever the firms request him to do, praise the
Virtues of the products he elaborates in style
Companies offer big amounts
Money never turns bitter to anyone
Beverage companies, jewelleries
Always politeness personified
Good sir.
Right left center about turn
Stand sit, stand sit
Of course in uniforms
Same man in different uniforms
That is versatility
It is his hallmark
Every brandman’s hall mark
Keeping ISD Standards
Always important it is
After all, self-deception is an art
A style, order of the day.
Sorry, anyone, every one
Is imperfect, incomplete
Though not a celebrity
Self-deception is inherent
In each common citizen
In the reel life and in the real life, such is the trend
Let’s enjoy and laugh at ourselves.